The Study Of Consumer Behavior.

  “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”, this quote from Peter Drucker places the emphasis on how crucial it is for businesses to have a good understanding of the consumer base they are dealing with, thus puts us in front … Continue reading The Study Of Consumer Behavior.

The Lean Startup, by Eric Ries.

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries(1978-) who is an American entrepreneur, blogger, and author. “The Lean Startup” was originally published in 2011. According to the publisher, the book has sold over one million copies and has been translated into more than thirty … Continue reading The Lean Startup, by Eric Ries.

Proactive Attitude In Leadership.

  If you are a business leader, then facing challenges is something you must be used to, no matter the industry or the type of business you are in. Although problems and challenges come across every leader’s road, they don’t all handle them in the same way. Some are reactive to situations, while others have a … Continue reading Proactive Attitude In Leadership.

The Greater Fool Theory:

In order to choose securities to buy, usually, investors conduct a lot of research and do a lot of analysis and calculus to find the best options. But ‘best options’ don’t always mean the same thing for all investors. Different theories and models try to suggest the best paradigms to follow by investors for higher … Continue reading The Greater Fool Theory:

What Is Behavioral Economics?

 Classical economic models assume that people are rational, predictable, and make the most optimal choices, but are we really so? Trying to answer this question, a new economic sub-field emerged and it’s called “behavioral economics”. It is an attempt to prove that there are psychological, social, and emotional factors that influence our decision-making.    Behavioral … Continue reading What Is Behavioral Economics?

Ethical Marketing | Marketing Ethics

  Ethical marketing involves practices that follow ethical standards and focus on how businesses can fulfill their social responsibilities and handle different ethical issues. It is basically about combining social and commercial objectives in a way that benefits both the business and society. Organizations that follow ethical marketing intentionally apply moral standards to their marketing … Continue reading Ethical Marketing | Marketing Ethics

Why is communication important in leadership?

  Leadership requires engagement in countless relationships at the organizational level, and in different communities and groups, dealing with a multitude of audiences, and handling rapid flows of information. In short, being a leader means you will need to get a lot of people around you and if so, you need to communicate effectively. But communication … Continue reading Why is communication important in leadership?

“The Intelligent Investor” by Benjamin Graham

Benjamin Graham, an American-British economist, professor, and investor. Born on May 9, 1894, in London, UK a died in 1976 in France at the age of 81 tears old.  In 1949 he published “The intelligent investor” one of his most successful works that made him inspire a lot of people worldwide with his philosophy of … Continue reading “The Intelligent Investor” by Benjamin Graham

Warren Buffett’s investment strategy.

 Warren Edward Buffett, born on August 30, 1930, in Omaha, USA, is an American businessman and investor who managed to amass a personal fortune of more than $60 billion. This man is considered by many as the most successful investor the stock market has ever known and he is taken as a true role model … Continue reading Warren Buffett’s investment strategy.

Malthusian Economics | Malthusian theory.

During the 17th century, thanks to the industrial revolution and the European expansion overseas, most European countries were witnessing an increase in agricultural production, technological innovation as well as a development in medical knowledge. All of these factors led to an acceleration in population growth. People were quite optimistic about the future, the conditions of … Continue reading Malthusian Economics | Malthusian theory.